Mumbai, Sep 6 : Ending weeks of speculation, international celebrity Paris Hilton will arrive in Mumbai later this month to launch her line of handbags and accessories in India, the event organisers said Tuesday.
Hilton will be in Mumbai for three days, Brand Concepts CEO Abhinav Kumar said.
Besides launching the handbags and accessories designed by her, branded 'Paris Hilton', she will also interact with her fans, Kumar said.
"We did an extensive research on popular fashion accessories abroad and we were delighted to find that Paris Hilton's collection had the maximum brand recall," Kumar told IANS.
Brand Concepts is the country's first accessories licensing fashion brand.
Hilton will be in Mumbai for three days, Brand Concepts CEO Abhinav Kumar said.
Besides launching the handbags and accessories designed by her, branded 'Paris Hilton', she will also interact with her fans, Kumar said.
"We did an extensive research on popular fashion accessories abroad and we were delighted to find that Paris Hilton's collection had the maximum brand recall," Kumar told IANS.
Brand Concepts is the country's first accessories licensing fashion brand.